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Master of Business Administration (MBA) in Marketing
USD 7155
USD 5300
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Master of Business Administration (MBA) in Marketing

Elevate your strategic marketing prowess with a prestigious UK MBA, unlocking boundless opportunities for transformative career advancements and global impact.

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Accreditation & Certification

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Expert instruction

Interactive Lectures

Face-to-Face Webinars

Practical Case Studies

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Self-Paced

Progress At Your Own Speed

Start and Finish Anytime

Reset Deadlines

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18 Months

2 - 4 hours per week

Chance to Finish Early

Extend Beyond Deadlines

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USD 5300

24/7 Tutor Support

Verifiable Certificate

CPD Credits

Program overview

  • Awards: Girne American University + MEW School of Leadership
  • Credits: 120
  • Format: Blended (Online Lecture + Face to face Webinars)
  • Assessment: Assignment based
  • Accreditation and Approval: WES + WHED + YOK + YODAK + IACBE

The Master of Business Administration (MBA) in Marketing is an innovative and comprehensive program designed to cultivate expertise in both foundational business principles and specialized marketing domains. This dynamic curriculum is meticulously crafted to empower individuals with the knowledge, skills, and strategic insight necessary for success in the ever-evolving marketing field.

Importance of the MBA in Marketing:

This program is pivotal in fostering a deep understanding of business functions, with a strategic focus on marketing. Graduates not only master marketing management but also emerge as proficient problem-solvers, blending theoretical knowledge with practical marketing applications.

Career Advancement:

The MBA in Marketing positions graduates as sought-after professionals in the global job market. Whether aspiring to leadership roles in marketing-driven companies or pursuing entrepreneurial ventures, the program's emphasis on strategic marketing, consumer behaviour, and international marketing opens diverse career pathways.

Practical Teaching Approach:

Our MBA program embraces a practical teaching approach, incorporating case studies, simulations, and interactive discussions. This ensures students not only comprehend marketing theories but also apply their knowledge effectively in real-world marketing scenarios.

Module Overview:

  1. Economics for Business Management: Apply economic principles strategically in business decision-making.
  2. Financial Management: Master financial analysis, budgeting, and capital allocation for business growth.
  3. Marketing Management: Develop strategic marketing plans and understand consumer behaviour.
  4. Research Methods: Acquire advanced research skills for informed decision-making.
  5. Organisational Theory: Explore organizational structures, behaviour, and culture for effective leadership.
  6. Legal Environment of Business: Understand the legal landscape impacting business operations.

Specialization Courses:

  1. Strategic Management: Align marketing strategies with overall business goals for sustained success.
  2. Consumer Behaviour: Analyze consumer trends and behaviours to drive targeted marketing campaigns.
  3. Marketing Communication: Develop effective communication strategies to enhance brand positioning.
  4. e-Commerce: Navigate the digital landscape and capitalize on e-commerce trends.
  5. International Marketing: Expand marketing strategies to global markets.
  6. Operations Management: Optimize marketing processes, supply chains, and quality control.
  7. Graduation Project: Apply learned skills to solve real-world marketing challenges.

Embark on a transformative journey with our MBA in Marketing, where strategic marketing meets business excellence. Prepare to excel in the global marketing arena and shape your career trajectory with a comprehensive and forward-thinking education. This program is ideal for professionals seeking marketing leadership, entrepreneurs enhancing managerial and marketing skills, and graduates passionate about making a mark in the dynamic field of marketing. Join us and unlock the doors to strategic thinking, consumer-centric innovation, and a world of exciting marketing opportunities.

 

Learning Units

Unveil the valuable lessons and practical skills that you'll gain throughout this course.

The Legal Environment of Business module provides a comprehensive exploration of the legal aspects influencing business operations. It delves into key areas of business law, offering insights into how legal frameworks impact various facets of business activities, risk management, and decision-making. Participants will gain an understanding of the essential elements of legal systems, contracts, regulations, and ethical considerations in the business realm.

The aim of this unit is to develop learners’ understanding of research principles including the formulation of research proposals, literature reviews, referencing, data collection using interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data, and methods for drawing conclusions from the analysed data. 

This course concisely explores economic principles essential for effective business decision-making. Students will delve into supply and demand dynamics, market structures, pricing strategies, and macroeconomic indicators, learning to analyse market conditions and optimise resource allocation for organisational success.

The Marketing Management module provides a comprehensive understanding of key marketing principles, strategies, and techniques. Participants engage with topics like market research, consumer behavior, branding, and digital marketing trends. Emphasizing real-world application, the module fosters practical skills and critical thinking.

The Organisational Theory module is designed to provide participants with a comprehensive exploration of key concepts and practices in organizational design and management. Participants will delve into fundamental processes, including chartering the design process, assessing current business states, and designing new organizational structures.

The Financial Statement module is designed to provide learners with a comprehensive understanding of financial reporting practices and the significance of financial statements in the business context. This module covers preparing, analysing, and interpreting financial statements, emphasizing their role in informing decision-making processes within organizations.

This unit aims to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, propose strategic options, create implementation plans, and lead organizational changes.

The Consumer Behaviour module is designed to provide learners with a comprehensive understanding of the factors influencing consumers' purchasing decisions and behaviors. This module delves into the psychological, social, and cultural aspects that shape consumer choices, enabling students to grasp the intricacies of consumer behavior in the marketplace.

The Operations Management module provides learners with a comprehensive understanding of the principles and practices involved in efficiently managing the processes that transform inputs into goods and services. This module explores the critical aspects of operations, including design, planning, execution, and control, with a focus on optimizing resources to achieve organizational goals.

The E-Commerce module is thoughtfully designed to immerse learners in the multifaceted realm of electronic commerce, exploring key principles, strategies, and tools essential for thriving in the digital marketplace. This comprehensive module delves into the intricacies of online business transactions, digital marketing, user experience optimization, and the integration of cutting-edge technologies within the e-commerce landscape.

The International Marketing module is intricately designed to provide participants with a comprehensive understanding of key elements within the realm of global marketing. This module explores the complexities of formulating and executing international marketing strategies, delving into the nuances of cross-cultural considerations, market entry approaches, and global branding.

The Marketing Communication module is meticulously designed to provide learners with a comprehensive understanding of the key elements within the realm of marketing communication strategies. This module delves into the intricacies of creating effective communication plans, utilizing various channels, and implementing strategies essential for impactful marketing campaigns.

The Graduation Project involves the completion of a research or consultancy project, allowing students to explore a specific business challenge, opportunity, or issue. Students are required to integrate theoretical frameworks with practical insights gained from their coursework, demonstrating a deep understanding of business management principles.

Achieve Bigger with this Course

A visa is required only if you are invited for a research-based workshop/assignment or choose to finish the third semester on campus with the university. You might also require a visa if you opt-in to participate in the awarding university graduation ceremony.

However, since the program is 100% online, there is no visa requirement.

Please note that MEWSchool might facilitate your visa process but cannot process or guarantee it. The student will bear Any extra process, charges, or any additional requirement related to visa processing. The above fee for the program includes only the tuition fee, along with your certification.

Girne American University is the first university in Cyprus with more than 20,000 students and 18,000 alumni from 135 countries with 22 research laboratories is the largest public university of Northern Cyprus registered with YOK and YODAK.

Girne American University was established in 1985. Having started with seven students, the university has become a strong university today, with more than 18,000 students studying only 32 years later. You will be in the center of campus life with the opening cortege of the academic year, spring fests, and a dance and theatre festival that are organized conventionally every year. GAU breaks ground with academic and social activities in Cyprus.

As a pioneer on the island, Girne American University encourages academicians and students to participate in scientific research. One of our main goals is to make sustainable scientific research and conduct it within our Research Centers so our academicians and students can do individual research projects.

MEW School of Leadership is a leading global online business school offering fully accredited, self-paced, flexible and assignment-based;

  • Accredited Online Degrees, 
  • Pathway Programs Master's and Bachelor's levels,
  • Short Certified CPD Courses,
  • UK University progress UG and PG Diplomas, 
  • Executive & Corporate Training.

in management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."

MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen. 

MEW School of Leadership FZ LLE is registered in the United Arab Emirates, under License No. 18827/2024.

Learning Formats

Learning formats with MEW School of Leadership depend on the degree program chosen. The specific learning format for this program is mentioned above on this page. MEW School of Leadership delivers the program learning in the following formats.

Fully Online Format

In this format, all learning occurs online through our MEWBook Learning Portal. Learning and assessment are conducted entirely within the portal, where you manage your journey using online tools, settings, and support.

Blended Format

This format combines learning through the MEWBook Learning Portal with live, in-person webinars. You receive both in-portal support and opportunities to interact with our tutors and program managers. Certificates are available online and in print (additional charge may apply).

Hybrid Format

The hybrid format includes learning through classroom sessions, the MEWBook Learning Portal, or live webinars, depending on the program. Support is provided through all available channels throughout your learning journey. Certificate details vary by program; please consult the program information page.

Classroom Format

This format involves fully classroom-based learning with both learners and instructors physically present. Comprehensive support is available both within and outside the portal. Learning materials are accessible in the classroom and on the portal for future reference.

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