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Higher Certificate in Product Development and Management
USD 166
USD 124
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Higher Certificate in Product Development and Management

Research, design, develop and manage world-class products with the tools and skills this course offers, including customer, lifecycle and design strategies.

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Accreditation & Certification

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Expert instruction

Interactive Lectures

Face-to-Face Webinars

Practical Case Studies

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Self-Paced

Progress At Your Own Speed

Start and Finish Anytime

Reset Deadlines

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01 Month

2 - 4 hours per week

Chance to Finish Early

Extend Beyond Deadlines

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USD 124

24/7 Tutor Support

Verifiable Certificate

CPD Credits

Program overview

Enhance your profile and understanding of product development and management strategies and gain insights and skills to better design, launch and maintain product lifecycles. 

The course aims to prepare you for product management roles both from operations and marketing point of view so you can quickly elevate to higher functions withing product management roles. 

Why you should Enroll:

Enrolling in this course is your gateway to a world of possibilities in the realm of product management. Whether you're looking to launch your own startup, advance in your current career, or simply expand your skill set, this course equips you with the knowledge and tools needed to succeed in today's competitive market landscape.

Instructional Approach:
  • The course lectures explain the concepts and their underlying principles and then connect them with real-world scenarios.
  • Micro-assignments and in-lecture quizzes elevate your ability to simultaneously test and apply what you have learned. 
  • Case studies and readings provide practical perspectives on the concepts discussed and help you put the learning into action, allowing you to gain substantial takeaways from the course. 
Skills this course bring:
  • Product Management
  • Product Development
  • Product Launch
  • Product Marketing
  • Customer Relationship Management
  • Product Design

Learning Units

Unveil the valuable lessons and practical skills that you'll gain throughout this course.

The course aims to enable the learner to understand the work of product managers and the process of product management to work and coordinate in product management teams and better prepare for such roles.

After the successful completion of this lecture, you will be able to:

  • Comprehend the concept of product management.
  • Elucidate the responsibilities of a product manager.
  • Investigate the Product Management Process.
  • Gain insight into the requirements of customers.
  • Expound upon the process of market planning.
  • Acquire comprehension regarding new product development and the product life cycle phases.

The course aims to foster an understanding of the processes and intricacies involved in developing a product to design both from the consumer point of view and pricing strategy. 

After the successful completion of this lecture, you will be able to:

  • Understand the principles and processes of product design 
  • Explain how to understand customer's needs.
  • Explore attributes of successful product design.
  • Explain approaches for product positioning.

This course aims to provide learners with a comprehensive understanding of product launch planning and execution. 

After the successful completion of this lecture, you will be able to:

  • Understand the role of A Well-defined Product Launch Plan.
  • Explain the components of a Product Launch Plan.
  • Explore The Target Market and understand Customer Needs.
  • Understand Marketing Channels and Tactics.

The course enables the learners to manage every aspect and stage of a product life cycle and understand what it takes to launch, manage, and then sunset a product. 

After the successful completion of this lecture, you will be able to:

  • Understand key performance indicators (KPIs) and their role in product marketing.
  • Explore product lifecycle management, understanding the different stages of a product's lifecycle.
  • Explain the Introduction to Product Optimization and Iteration and its processes.
  • Understand Planning for product sunsetting and discontinuation.

The course aims to familiarize the learner with identifying and managing opportunities and challenges, leading to maintaining a better profitable relationship with customers. The course is designed to offer an overall overview of the process intricacies of managing the complex structure of business customers as a group.

After the successful completion of this lecture, you will be able to:

  • Understand the dynamics of customer relationship management.
  • Explain the economics of loyalty and customer acquisition cost.
  • Explore privacy concerns and data management strategies.
  • Understand Customer segmentation and profiling.
  • Explore Strategies for building and maintaining customer relationships.

What you will learn

  • Gain a deep understanding of product launch strategies and the components of a successful product launch plan.
  • Learn to identify target markets, understand customer needs, and effectively segment and profile your audience.
  • Master marketing fundamentals, including channels, tactics, and key performance indicators (KPIs) crucial for product promotion.
  • Develop skills in customer relationship management, loyalty economics, and data privacy and management.
  • Acquire insights into product lifecycle management, optimization, iteration, and planning for product discontinuation.
  • Understand product management principles, market planning, and strategies for effective product positioning.
  • Receive a certificate of completion, demonstrating your proficiency in product management and enhancing your professional credibility.

MEW School of Leadership is a leading global online business school offering fully accredited, self-paced, flexible and assignment-based;

  • Accredited Online Degrees, 
  • Pathway Programs Master's and Bachelor's levels,
  • Short Certified CPD Courses,
  • UK University progress UG and PG Diplomas, 
  • Executive & Corporate Training.

in management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."

MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen. 

MEW School of Leadership FZ LLE is registered in the United Arab Emirates, under License No. 18827/2024.

Learning Formats

Learning formats with MEW School of Leadership depend on the degree program chosen. The specific learning format for this program is mentioned above on this page. MEW School of Leadership delivers the program learning in the following formats.

Fully Online Format

In this format, all learning occurs online through our MEWBook Learning Portal. Learning and assessment are conducted entirely within the portal, where you manage your journey using online tools, settings, and support.

Blended Format

This format combines learning through the MEWBook Learning Portal with live, in-person webinars. You receive both in-portal support and opportunities to interact with our tutors and program managers. Certificates are available online and in print (additional charge may apply).

Hybrid Format

The hybrid format includes learning through classroom sessions, the MEWBook Learning Portal, or live webinars, depending on the program. Support is provided through all available channels throughout your learning journey. Certificate details vary by program; please consult the program information page.

Classroom Format

This format involves fully classroom-based learning with both learners and instructors physically present. Comprehensive support is available both within and outside the portal. Learning materials are accessible in the classroom and on the portal for future reference.

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