Program overview

Our Executive Certificates in Qualitative Research Methods offer a comprehensive exploration of research methodologies tailored to the dynamic landscape of business studies. Delve into quantitative methods, master interview techniques, and develop proficiency in moderating focus group discussions and observational research. Gain the skills and confidence to conduct rigorous research, make informed decisions, and drive innovation in today's competitive business environment.

Instructional Approach:

• The course lectures explain the concepts and their underlying principles and then connect them with real-world scenarios.
• Micro-assignments and in-lecture quizzes elevate your ability to simultaneously test and apply what you have learned. 
• Case studies and readings provide practical perspectives on the concepts discussed and help you put the learning into action, allowing you to gain substantial takeaways from the course. 

Why should you take this course?

The course explores the qualitative research method, enabling you to face the real challenges of qualitative research, especially in data collection. You will thoroughly master the complex job of selecting which qualitative method to use while collecting data based on your research design needs.

Skills this course bring:

• Interview Techniques
• Focus Group Moderation
• Qualitative Data Collection

Learning Units

Unveil the valuable lessons and practical skills that you'll gain throughout this course.